The Story Behind MANE: The Long Shpeel

Hair care is more than a routine—it’s an expression of individuality and confidence. At MANE, we believe in empowering people to wear their style boldly and authentically. Our journey began with two hairstylists, Liz and Josh, who turned their passion into a movement. What started as late-night experiments in the kitchen has grown into a brand built on quality, innovation, and a love for hair care.

The Inspiration Behind MANE

Liz and Josh, with their professional hairstyling expertise, recognized a glaring gap in the South African market. While imported products offered quality, they came with hefty price tags, leaving customers without affordable options for premium hair care. Determined to change the game, they set out to create something different—natural, handcrafted hair waxes that blend high performance with an accessible price point.

Craftsmanship Meets Innovation

The duo’s commitment to quality runs deep. Every MANE product is a result of meticulous craftsmanship, combining natural ingredients with time-tested techniques. Unlike mass-produced alternatives, our hair waxes are thoughtfully designed to nourish hair and scalp health while delivering long-lasting hold and a matte finish.

Crafting the perfect formula wasn’t easy—it took countless late nights, numerous trials, and a relentless pursuit of excellence. Each batch reflects their dedication to artistry, ensuring customers get a product they can rely on, whether it’s for a bold new look or a classic, polished style.

Empowering South African Style

At MANE, we’re proud to be a local brand offering South Africans an alternative to expensive imports. Our products are crafted with the belief that everyone deserves access to top-tier hair care without compromise. Liz and Josh’s firsthand understanding of customer needs ensures that every product delivers exceptional results, tailored to modern styles.

Beyond products, MANE represents a lifestyle. It’s about embracing your unique identity, expressing confidence, and celebrating individuality. Whether you're crafting your signature look or experimenting with something new, MANE stands as a trusted partner in your styling journey.

Our Commitment to You

Choosing MANE means more than buying hair products—it’s about joining a community that values quality, authenticity, and creativity. Liz and Josh’s labor of love continues to drive our mission: to inspire boldness and empower self-expression. Each product tells a story of dedication, artistry, and the belief that great style starts with great care.

Join the MANE Movement

Whether you're looking for a dependable hair wax, seeking local craftsmanship, or exploring a brand that resonates with your style values, MANE has you covered. Step into a world where hair care meets passion, and style becomes effortless.

Embrace the artistry, innovation, and confidence that MANE stands for—because your style deserves nothing less.